“Test-the-Waters” is a rule that the SEC adopted in 2019 which allows companies to create a test offering with the sole purpose of trying to determine if there is enough investor interest to justify a full investment into an equity crowdfunding raise. This also provides an opportunity for the Issuer to test different marketing messages to determine which messages best resonate with potential investors.

“Test-the-Waters” is commonly used by companies considering either a Regulation A or Regulation CF capital raise.

It is important to note that when an issuer does file with the SEC to begin their equity crowdfunding raise, the SEC examiner will review all “Test-the-Waters” materials and that it can have impact on your qualification.

About the Author: Ryan Frank

Ryan Frank
Ryan Frank is the CEO & Founder of Funded which provides end-to-end marketing/advertising solutions for equity crowdfunding and private placement capital raises. Ryan has been in the digital marketing industry for 15 years and brings a wealth of knowledge to the equity crowdfunding/capital raise space.

Our Digital Capital Raise Solutions

Helping issuers plan and execute successful crowd investing campaigns since 2019.

Brands We Have Worked With

Here are some of the great brands we have worked with planning and executing capital raises:

Reg D + Reg S
Reg A + Reg CF + Reg D
Reg A + Reg D
Private Equity Fund / Reg D
Reg A
Reg A + Reg D
Private Equity Fund / Reg D
Private Equity Fund / Reg D
Reg D + Reg S
Private Equity Fund / Reg D
Private Equity Fund / Reg D
Reg D
Private Equity Fund / Reg D
Reg D + Reg S
Private Equity Fund / Reg D

Brands We Have Worked With

Here are some of the great brands we have worked with planning and executing capital raises:

Reg D + Reg S
Reg A + Reg CF + Reg D
Private Equity Fund / Reg D
Reg A + Reg D
Private Equity Fund / Reg D
Reg D
Reg A + Reg D
Private Equity Fund / Reg D
Private Equity Fund / Reg D
Reg D + Reg S
Ryan Frank

CEO & Founder of Funded

Ready to Take Control of Your Capital Raise?

What Our Clients Have to Say

Matt Belcher

CEO & Co Founder
CalTier Realty

“Ryan and the Funded team have been instrumental in both our Reg A and Reg CF raises. They understand how to find and drive qualified leads into our offerings as well as help us find ways to convert these prospects into shareholders. I wouldn’t hesitate to recommend the Funded team to any company looking to raise capital!”

Let’s Make Things Happen

Funded provides end-to-end marketing and advertising solutions for your Reg A, Reg D, or Reg CF raise. Drop us a line today and let’s talk!

“The Funded team has been instrumental in both our Reg A and Reg CF raises. I wouldn’t hesitate to recommend them to any company looking to raise capital online!”

Matt Belcher

CEO & Co Founder
CalTier Realty

Ryan Frank
CEO & Founder of Funded
  • End-to-End Equity Crowdfunding Marketing & Advertising Solutions

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